I have worked across a range of diverse projects for PrettyLittleThing (PLT), applying a broad mix of skills across social, web, and out-of-home advertising.

The work spans traditional graphic design, motion graphics, and 3D, allowing me to explore and combine different visual disciplines within a fast-paced commercial environment.

One notable highlight was seeing my designs displayed in Times Square. This project was particularly inspiring and reinforced my interest in continuing to blend 3D and motion-led design approaches within my work.

I also developed campaign-specific brand guidelines for a number of influencer collaborations. Each required a distinct tone of voice and visual identity to ensure customers could clearly differentiate between launches. These systems were then applied across landing pages and lookbooks that I designed, helping to create cohesive and engaging campaign experiences from concept through to execution.