I have worked across the full digital spectrum for Missguided, creating designs spanning email campaigns, social media content, paid campaigns, in-store POS, and more.

I worked across many high profile campaigns including collaborations with Barbie, Jourdan Dunn and Playboy.

During my time as an email designer, I helped improve click-through rates significantly through bold, fun, and attention-grabbing design. I enjoyed experimenting with layout and continuously diversifying the content we delivered to audiences, ensuring each email felt fresh and engaging.

I particularly enjoy designing for a younger audience, as it allows me to push creative boundaries and explore more experimental, edgy, and expressive visual directions.

As a wider design team, we often leaned into meme culture and internet trends to communicate with our audience in a relatable and entertaining way. This is an area I especially enjoy, as it gives me the opportunity to incorporate humour into my work while still delivering clear and effective messaging.