I worked with BBC Maestro across social and digital campaigns, creating content that promoted a wide range of online courses and events.

The challenge was to communicate effectively with a broad and varied audience while ensuring each piece of content felt engaging and accessible. The key visuals needed to be bold, impactful, and instantly communicate the value of the course, encouraging users to click through and learn more.

To achieve this, I placed the course leaders at the forefront of the creative. As the most recognisable element of each course, they became the focal point of the designs, helping to establish an immediate connection with the audience. Strong portrait photography, paired with bold typography, became a consistent visual device across the campaign, creating a clear and distinctive identity while ensuring the content remained easy to navigate and engaging across digital platforms.