I was commissioned to create a motion graphics campaign for Nike x NFL, which was displayed across in-store screens throughout Europe.

The campaign centred around the message “Stronger Than One”, celebrating the collective strength of the many teams that make up the NFL. To bring this idea to life, I used team logos as a core graphic device, creating a visual thread that connected the content while remaining instantly recognisable to fans. These were combined with the iconic Nike and NFL branding, both of which have strong global recognition.

Animation played a central role in the project, with the movement of the logos helping to create energy and momentum throughout the campaign. I also highlighted a selection of individual players, using their team colours to create striking visuals that stood out and captured the audience’s attention.

The in-store campaign was supported by a suite of matching social media assets, ensuring a consistent visual identity across all touchpoints.

Alongside this project, I have also worked on a series of social media videos for the NFL, creating engaging content tailored specifically for digital audiences.