I worked with Tropicana to bring its rebrand to life across social media, translating the refreshed brand identity into engaging and visually impactful content.

My role involved creating vibrant imagery that felt both clean and playful, balancing the brand’s premium quality with an approachable sense of fun. We wanted to place the customer at the centre of the content, encouraging interaction while highlighting the versatility of Tropicana products and their place in a variety of everyday occasions.

I particularly enjoyed working with the diverse imagery and bold colour palette. Together, these elements helped create a fresh, contemporary visual language that felt distinctive, energetic, and reflective of the modern Tropicana brand.