I work with Redken across a wide range of projects, spanning PR, social media, and brand launches.

I was initially approached to create a digital Liquid Colour Cookbook for the team to share with stylists and clients. The publication showcased Redken’s product range alongside emerging trends, expert tips, and insights from leading hair stylists. My role involved developing a unique graphic language for each trend, creating distinct visual identities that helped bring the content to life. This was an especially enjoyable project, as it gave me the opportunity to create a variety of engaging design elements that would excite readers and encourage them to explore the latest trends.

Since then, I have gone on to develop the branding for the Acidic Color Gloss and Acidic Bonding Concentrate launches, with the creative translated across social media, PR, and live events. Working across multiple touchpoints ensured a cohesive brand experience while maintaining the individuality of each campaign.

I have also contributed to a range of social projects, including Redken Wrapped, a playful take on Spotify Wrapped that celebrated key moments, trends, and achievements from across the Redken community.

My designed have been greatly received by Redken themselves alongside the stylists and PR recipients.