I have worked with PepsiCo across a wide range of visual campaigns, creating bold and engaging creative that brings its portfolio of iconic brands to life.

My approach to PepsiCo projects is centred around developing eye-catching, playful visuals that capture attention instantly while making the most of the strong brand recognition associated with products such as Doritos and Piper’s Crisps.

One of the projects I worked on was the launch of Doritos Extra Flaming Hot, where we created signage for a pop-up event. The concept positioned the product as a fashion accessory, with the twist that its intense heat would leave customers sweating and potentially ruin their clothes. To lean into the humour of the campaign, I designed a custom wet floor sign that reinforced the playful tone of the event and added an unexpected visual touchpoint for attendees.

Another highlight was creating content for a Piper’s Crisps campaign that was displayed on screens at the iconic Wimbledon Championships. Seeing my work featured at such a prestigious sporting event was a particularly rewarding moment and demonstrated the versatility of the creative across large-scale public environments.